A home of your own: personal portal pages

My YahooTired of sorting through bookmarks and typing in website addresses? Let Yahoo! or Google bring information to you with a custom home page (http://my.yahoo.com and http://www.google.com/ig). You can select news and add links to your favorite sites or pull in information directly with RSS (really simple syndication). There’s plenty more—get the TV schedule, monitor stocks, check the weather, just to name a few. You can even set alerts to notify you when specific news stories are added. Be sure to set this as your internet browser’s home page to save yet another click.

An added bonus? You can get to your personal home page from any computer with an internet connection, so even if you’re on the road, you’ll have the information you need at your fingertips.

World Wide Web goes local

Yahoo Local

A current focus for major search engines is local search, in direct competition with the old standby, your phone directory. Google and Yahoo! both offer local search options that help you find businesses in the area.

Of course, what’s most important is making sure everyone can find your business. You may be listed already—they pull data from a wide variety of sources. If you don’t like the description, or you aren’t yet listed, sign up your business and edit details at http://www.google.com/local/add and http://listings.local.yahoo.com. You can even ask customers to post online reviews.