Do you have a stack of business cards on your desk, waiting to be entered into your computer? Maybe you shuffle through a file of cards each time you need a phone number. Toss those piles and save the tedious typing—get a business card scanner instead.
These smart devices read contact info directly off the business card and enter it in your electronic address book, cleverly sorting out the name, the address, the office phone, etc. The accuracy is remarkable, better and faster than most people.
Scanners like the CardScan can sync to Outlook, Act!, Goldmine, and Palm/Treo, as well as popular Customer Relationship Management software such as Microsoft CRM, SalesLogix, and Salesforce.com.
Does your email reinforce your brand with every message? Do people instantly recognize you and your company when they hear from you? If not, it’s a breeze to create a branded email signature with your logo and contact information.
But why stop at a phone number or two? Nearly anything can go in that email signature, so ask yourself what else might be helpful. For some, a photo is appropriate, to remind people who you are or help new contacts put a face to your name. How about a link that maps your office location? If you have a retail operation, that’s a must. Don’t forget to list store hours too.
A newer option is “click to call.” This is a service that asks for your number so it can ring you up and connect you to whatever number is pre-programmed into the link. Why dial 7 or 10 digits when all it takes is a single click? (OK, you still have to type in your number…but it sure seems easier!)
If you have a larger company, online services or software programs installed on your server can provide a consistent signature file for everyone in the company. This is a necessity if you want a legal disclaimer at the bottom of each message. Many can also insert advertising messages, allowing you to rotate promotions for new products and services on a regular basis, quickly and easily.