Starting With Why

whySimon Sinek, author of this month’s Juicy Read, believes  “people don’t buy what you do, they buy why you do it.” He argues most businesses know what they do and how they do it, but few truly know why they do what they do, and I agree.  Simon’s key question is: “Why do you wake up every morning and do whatever it is that you do?”

I started my business over 10 years ago because I believe IT can have a positive and dramatic impact on a business’s bottom line. I believe people should expect more from their IT provider: instead of waiting for reactive fixes to problems as they arise, they should take the time to look ahead at how IT can make their business better. What gets me out of bed in the morning is the desire to inspire and educate people on how technology can empower their business’s success. Our entire service plan is designed around creating value and aligning technology with your business goals. In short, CIO was built on WHY.

“Focus on the vision and the numbers will thrive. Focus on the numbers and the     vision will struggle.” ~Simon Sinek

But I would argue that staying focused on and conveying the vision, the “why” in everything your company does is the real key. When the urgent and pressing day-to-day details are in your face it’s hard to take the time to step back and connect to the why. But connecting to why in every decision and at every turning point is what keeps CIO on track and our clients coming back.

So, what is your “why,” and how do you stay connected to it in the everyday hustle and bustle of business?

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