Birthday cards aren’t spam

Happy Birthday CakeWho knew–the virtual world was celebrating my birthday yesterday nearly as much as I was! I received a bunch of emails from various websites, all wishing me a very happy birthday.

In nearly every case, these were websites I’d neglected for months. But in several cases, the email prompted me to make a quick visit and renew that online relationship. I haven’t bought anything yet because of it, but these sites are now top of my mind once again.

A regular email newsletter or special offer wouldn’t have had this effect. I would have hit delete or sent the message to spam. But birthday cards aren’t spam, and their marketing message got through.

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