Does your email reinforce your brand with every message? Do people instantly recognize you and your company when they hear from you? If not, it’s a breeze to create a branded email signature with your logo and contact information.
Start with your logo and a matching font color. Include phone numbers so that people can reach you however they prefer. Add your website link for anyone who wants to learn more about your company. If you use Outlook, follow this link for signature setup instructions; otherwise search your email program’s help file for “email signature.”
But why stop at a phone number or two? Nearly anything can go in that email signature, so ask yourself what else might be helpful. For some, a photo is appropriate, to remind people who you are or help new contacts put a face to your name. How about a link that maps your office location? If you have a retail operation, that’s a must. Don’t forget to list store hours too.
A newer option is “click to call.” This is a service that asks for your number so it can ring you up and connect you to whatever number is pre-programmed into the link. Why dial 7 or 10 digits when all it takes is a single click? (OK, you still have to type in your number…but it sure seems easier!)
If you have a larger company, online services or software programs installed on your server can provide a consistent signature file for everyone in the company. This is a necessity if you want a legal disclaimer at the bottom of each message. Many can also insert advertising messages, allowing you to rotate promotions for new products and services on a regular basis, quickly and easily.
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